1 result for “digital advertising”

Legal Protection Mechanisms for Electronic Consumers from Misleading Advertising

Saliha Benaouda, Rabia Saber

Law and World · Vol. 11, No. 36, pp. 151-164

This study addresses the legal protection of electronic consumers from misleading advertisements. Fair electronic advertising is a fundamental requirement of e-commerce and a means for advertisers to promote their products. However, violations of advertising i…