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Legal Protection Mechanisms for Electronic Consumers from Misleading Advertising

By Saliha Benaouda, Rabia Saber

Law and World · Vol. 11, No. 36, pp. 151-164 · 2025

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Abstract

This study addresses the legal protection of electronic consumers from misleading advertisements. Fair electronic advertising is a fundamental requirement of e-commerce and a means for advertisers to promote their products. However, violations of advertising integrity rules occur in attempts to mislead consumers. Considering that the electronic consumer is a weak party in electronic commercial transactions, the Algerian legislator has established legal protection through several laws enshrining the principles of transparency and establishing penalties for violations by electronic suppliers.

Legal systems vary between countries in the level of protection provided, with developed countries advancing comprehensive legislation and effective mechanisms compared to developing countries still striving to keep pace with technological developments. Addressing these challenges requires developing national legislation, enhancing international cooperation, investing in advanced monitoring technology, and intensifying consumer awareness programs on digital rights. This contributes to building a safe and reliable e-commerce environment that effectively protects consumer rights from misleading and fraudulent business practices.

Details

Publication type
Journal article
Author
  • Saliha Benaouda - PhD in Private Law, Department of Law, University Centre Of Maghnia, Tlemcen, Algeria
  • Rabia Saber - PhD candidate in Criminal Law and Criminal Sciences, Department of Law, University Centre Of Maghnia, Tlemcen, Algeria
Journal
Law and World
Publication
December 30, 2025
Volume
11
Issue
36
Pages
151-164
Language
English
DOI
10.36475/11.4.8
ISSN
2346-7916
Institutions
University Centre of Maghnia
Access
Open access
Licence
CC BY-SA 4.0
Added to catalogue
Metadata source
Supplied by the publisher

Areas of law

Digital and Technology Law

Keywords

Consumer protection law misleading electronic advertising e-commerce regulation unfair commercial practices digital advertising

Cite this record

Benaouda, S., & Saber, R. (2025). Legal Protection Mechanisms for Electronic Consumers from Misleading Advertising. Law and World, 11(36), 151-164. https://doi.org/10.36475/11.4.8
Benaouda, Saliha and Rabia Saber. "Legal Protection Mechanisms for Electronic Consumers from Misleading Advertising." Law and World 11, no. 36 (2025): 151-164. https://doi.org/10.36475/11.4.8.
@article{benaouda2025_q627k8,
  title     = {Legal Protection Mechanisms for Electronic Consumers from Misleading Advertising},
  author    = {Benaouda, Saliha and Saber, Rabia},
  year      = {2025},
  journal   = {Law and World},
  volume    = {11},
  number    = {36},
  pages     = {151--164},
  doi       = {10.36475/11.4.8},
  issn      = {2346-7916},
  language  = {en},
  url       = {https://lawandworld.ge/index.php/law/article/view/924},
  note      = {Open access}
}
Download BibTeX 
TY  - JOUR
AU  - Benaouda, Saliha
AU  - Saber, Rabia
TI  - Legal Protection Mechanisms for Electronic Consumers from Misleading Advertising
PY  - 2025
JO  - Law and World
VL  - 11
IS  - 36
SN  - 2346-7916
DO  - 10.36475/11.4.8
LA  - en
UR  - https://lawandworld.ge/index.php/law/article/view/924
AB  - This study addresses the legal protection of electronic consumers from misleading advertisements. Fair electronic advertising is a fundamental requirement of e-commerce and a means for advertisers to promote their products. However, violations of advertising integrity rules occur in attempts to mislead consumers. Considering that the electronic consumer is a weak party in electronic commercial transactions, the Algerian legislator has established legal protection through several laws enshrining the principles of transparency and establishing penalties for violations by electronic suppliers. Legal systems vary between countries in the level of protection provided, with developed countries advancing comprehensive legislation and effective mechanisms compared to developing countries still striving to keep pace with technological developments. Addressing these challenges requires developing national legislation, enhancing international cooperation, investing in advanced monitoring technology, and intensifying consumer awareness programs on digital rights. This contributes to building a safe and reliable e-commerce environment that effectively protects consumer rights from misleading and fraudulent business practices.
KW  - Consumer protection law
KW  - misleading electronic advertising
KW  - e-commerce regulation
KW  - unfair commercial practices
KW  - digital advertising
KW  - მომხმარებელთა უფლებების დაცვის სამართალი
KW  - შეცდომაში შემყვანი ელექტრონული რეკლამა
KW  - ელექტრონული კომერციის რეგულირება
KW  - არაკეთილსინდისიერი კომერციული პრაქტიკა
KW  - ციფრული რეკლამა
SP  - 151
EP  - 164
ER  -
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